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Showing posts from September, 2023

Denotation and connotation

Denotation:   what do you see? Connotation:  what is suggested? What does it mean? Analysis:  what is the effect on the audience? How is this effect created? Example: Skittles Denotation:  There is some text with colourful streams behind each letter set around a pack shot of the product itself. The background appears to be sky. Connotation:  The advert builds on the slogan for Skittles ‘Taste the rainbow’. The connotation of the colour suggests that Skittles are joyful, fun and will provide a positive experience for the audience. The colours are vibrant and the sky in the background creates connotations of flying – this suggests to the audience that this is an exciting product.  Analysis:  The advert helps the audience understand the product as the colours reflect the actual Skittles themselves. In addition, the text across the top of the advert (referring to a ‘punch in the mouth’) uses humour to connect with the audience and suggests the brand doesn’t take itself too seriously. This

Willow Media

  1)  Which part of the course are you looking forward to most? Doctor Who 2) What knowledge and skills do you hope to learn in Media? Knowledge on journalism 3) What grade are you realistically hoping to achieve in Media (5-9)? 7 or 8 4) What was the last TV programme or film you watched? Spiderman Across the Spiderverse 5) Why do you think that TV programme or film appealed to an audience? Why would an audience like it? The theory of different unverses 6) What technology have you used to access the media in the last 24 hours? (Radio, TV, phone etc.) Phone, laptop and TV 7) What device do you use most to access the media?  Phone 8) What is your average 'screen time' (or equivalent) on your phone each day. Is this about right, too little or too much? Why?  8 hours, mostly music 9) Why was the casting of Jodie Whittaker a significant moment in the history of Doctor Who? It presented a female lead for the first time in the series 10) What aspects of this scene do you think an aud