1) What year was the advert produced? The advert was created in 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Most woman were advertised as housewives and mothers who are supposed to enjoy their role as the caretaker as well as being viewed as unaware and unproductive, essentially the opposite of how men were viewed in the 1950's 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It is formed to look like a headline as well as the comic outline emphasising that it is important ands being exclaimed, making it sound exciting. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? In the advertisement, the actress had heavy makeup, displaying the stereotype that woma
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1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. That thy were incapable of doing regular tasks without help seen in the advert "Don't worry darling, you didn't burn the beer" where the man is emphasising the woman was incompetent. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Most woman have jobs but still find their value of appearances bring them together, seen in the advert where two woman advertising "L'Oreal" are posing together. 5) How do y
1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. The skittles image uses it's slogan 'taste the rainbow' to reference the vibrant range of the skittles as well as also showing the colour scheme for it. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? The USP for skittles is through the brand name built through the variety of flavours while still maintaining their product through creativity of their logo and the recognisable packaging Part 2: Advert research Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3)