1) What information do media companies use to create a demographic profile of their audience? Age, Gender, Education, Social class, Race/ethnicity, Job/profession/earnings, Home (city/village/countryside) 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? If they advertise to people who will buy their product, they will gather more sales 3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! Mainstreamer because it is more accessible to everyone and advertisers will have a wider audience.