willow media

1) What does BAME stand for? Black, Asain and minority ethnic 2) Why is there a need for blood in the BAME community?  Due to black and a sian  people having more of a chance to have rare blood types. 3) What does this advert want people to do once they've seen it (the 'call to action')? To donate their blood to the hospital 4) Why is the advert called 'Represent'? This is because the advert advocates for black, Asian and ethnic people and specifically calls out to them. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . They have used celebrities to normalise the act of donating blood to encourage people of the public by showing them familiar celebrities. Nicola Adam, a record breaking Olympian, Chuka Umunna, a member of parliament, Ade Adepitan, TV presenter and wheel chair basket

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? A slogan, Audio (Music), Product placement 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message in the advert is that the chocolate is luxurious and improves the quality of life. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  She was selected because she was a famous actor in the 1950s who often represented beauty and feminine 4) What is intertextuality? Information referencing  to another piece of media within the other piece  of media 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? The film that was the most used for the CGI was called 'Roman Holiday' where it was set in Italy, where the advert is also set. It also references a mus