willow media

  1) Write a definition of a   passive  audience:  A concept that an audience takes in information presented by the media subconsciously. 2)  Write a definition of an  active  audience:  The view that audiences   consciously  chose what media they interact with. 3) Write a definition of the  hypodermic needle  theory:  The hypodermic theory is the idea that all audiences are passive and always understand the producers presented content which is often compared to being fed information. It also is thought of as though every person would react the same way to a simple piece of media, as if everyone is the same. 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/SURVEILLANCE:  The Times newspaper  > Why: It tells audiences important information about politics, the world and more. PERSONA

  1) Pick  three   aspects of  camera movement  in the Minority Report clip. Identify the  type  of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience. In 0:37, the handheld shot from the newspaper with the mans face, to the man sitting opposite him on the train displays the character's distance between the public, represented in the news, and himself, seen sat opposite from them. At 0:53, the camera has a tilt which can show the characters hesitation before a person walks past the camera and the camera tilts lower but doesn't follow the him. This can communicate to the audience the tension of the scene and urgency of running away. 1:42, the camera pans around the group of people subtly. This shows the audience that anything too sudden can impact the consequences, also shown through the guard's armour. 2) Pick  two  aspects of  editing  in the Minority Report clip and write about what effect

  1) Why did Facebook buy Instagram for $1bn? To reach more audiences 2) What are the benefits for media companies of vertical integration? There is more distribution  of content 3) What are the benefits for media companies of horizontal integration? Multiple sources of business if one crashes. 4) What is a subsidiary? The company that's bought out by a conglomerate   5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Sony, Spiderman Disney, Marvel Facebook, Instagram 6) Read this  BBC article on Disney buying 21st Century Fox . List 10 companies that are part of the Disney media empire. This graphic may help you:  Lucasfilm, hollywood records, pixar, marvel studios,20th century studios, disney music publishing, RMI records, ABC news, lifetime entertainment studios, Hulu. 7) Why did Disney buy Fox - what are the benefits? Producing more content and increasing  revenue to recycle into more content

  1) What is the preferred reading of a media text? Agreeing with the message presented to the audience by the producers to influence their opinion 2) What is the oppositional reading of a media text? Disagreeing with the piece of media created by the producers or misinterpreting  the  message Re-watch the trailer for the film Harry Brown: 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The trailer presents the teenage characters in the film to be violent and aggressive through gang violence and crime. This influences the audience to reflect that teenagers aren't to be trusted in the real life. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? This may be because it paints teenagers as the same type of person without any qualities of a real person which can be misinterpreted by both older audiences applying this to younger people and younger people believing that it falsely