Skip to main content

Advertising Assessment learner response

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW This is a solid assessment with good engagement with the questions. I appreciate I sprung it on you too!
EBI You need to know te CSPs in a little more detail and then use those specific references in you answers. E .G some of the celebrity names in NHS Represent and specific Audrey Hepburn movies for Galaxy. Grade 6.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1:  1
Q2:  8
Q3:  3
Q4: 8

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

  • Specialist terminology is mostly used appropriately and effectively.
  • Excellent knowledge and understanding of contexts and their influence on media products and processes, demonstrated by consistently effective explanations of how contexts are reflected in advertisements 
  • Generally appropriate and effective reference to the OMO advert but there are occasional inaccuracies/omissions.

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

Chuka Umunna in suit with Houses of Parliament behind him subverts stereotypes of black
men in the media where the assumption someone in Parliament would be white.

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.
  • Intertextual references to Roman Holiday and Breakfast at Tiffany’s help to create the Hollywood glamour that Galaxy are trying to communicate through the CGI Audrey Hepburn. the ‘chauffeur’ looking similar to Gregory Peck also reinforces this.
  • Galaxy’s key message is ‘why choose cotton when you can have silk’. The message is one of luxury, pleasure and the quality of Galaxy chocolate.
  • Use of Audrey Hepburn also links Galaxy to classic Hollywood style and glamour, nostalgia for golden age of Hollywood.


Comments

Post a Comment

Popular posts from this blog

Galaxy 'chauffeur' advert

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? A slogan, Audio (Music), Product placement 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The key message in the advert is that the chocolate is luxurious and improves the quality of life. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  She was selected because she was a famous actor in the 1950s who often represented beauty and feminine 4) What is intertextuality? Information referencing  to another piece of media within the other piece  of media 5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? The film that was the most used for the CGI was called 'Roman Holiday' where it was set in Italy, where the advert is also set. It also references a mus
Post a Comment
Read more

Mise en scene: Stranger things analysis

1) Choose THREE aspects of mise-en-scene (e.g. costume, lighting and setting) and write a short paragraph for each about the denotation and connotation and what is communicated to the audience. For example:  Costume: The character at the start is wearing a white lab coat. This suggests to the audience... Lighting: In the mise en scene, there is a bright light that is above the actor. This suggests to the audience that the character is overwhelmed by the situation by the overbearing lights. We can also infer that by the lack of light in the background, the single bulb being the only way to see the environment around him.  Setting: For the setting, it is in a shed and looks to be full of storage while also messy. This gives the affect that it is claustrophobic and unsafe, seeing that it was only made of wood. That is further supported by the windows where they are unable to be seen out of. It can elevate the atmosphere of the unknown outside because the shed is next to a forest, without
Post a Comment
Read more

OMO advert tasks

  1) What year was the advert produced? The advert was created in 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Most woman were advertised as housewives and mothers who are supposed to enjoy their role as the caretaker as well as being viewed as unaware and unproductive, essentially the opposite of how men were viewed in the 1950's  3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It is formed to look like a headline as well as the comic outline emphasising that it is important ands being exclaimed, making it sound exciting. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? In the advertisement, the actress had heavy makeup, displaying the stereotype that woma
Post a Comment
Read more