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Arctic Monkeys: I bet you look good on the dancefloor

 1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Most of their audience are reformers and explorers consisting of a young adults.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?


They use diversion

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?


By popularising the band through social media platforms

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

To experience what a live performance experience is as shown in the video where the band is recorded relatively still.

Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

They started through their fans talking about them online and social media was somewhat new

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

This was because it wasn't the band directly interacting with social media but fans. 

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?

Arctic Monkeys were formed through being friends that started a band whereas blackpink were created by a company

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?

Their label is Domino records and sold 350,000 copies

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

Overall, yes because it has given bands and music in general a new way of growing and being shown to different audience

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